It is no secret that links hold a great value for any website. It proves to the search engine that your site has authority and it opens many doors for you to potentially tap a different set of audience that can become customers or clients to your brand, that is if you use the right techniques.
In SEO, link building is crucial. You cannot just assume that any link is a good link. There are factors that you need to analyze and take into consideration to improve your search engine ranking and effectively optimize your website’s traffic.
Create forum links
There are thousands of forums on the Internet, ranging from beauty, lifestyle to various advice. Although it will take some time for you to read and respond to other comments in the forum, positioning yourself as an expert in your niche gives you an advantage.
There is a great chance that posters will respond to you and click the links you post. The best part about it is that casual forum readers can potentially become future customers or blog subscribers.
Add blog comment links
Blog comments are the simplest form of links and they are considered to be one of the oldest yet still effective SEO link building techniques. All you have to do is visit a web page, leave a comment in response to the publisher and include your link.
The best benefit of blog comment links is that you will never run out of places to comment. After all, there are about 83 million new posts being published every month.
Create directory links
Directory links are links from websites that act as an online directory for people who are looking for products or services at a certain location. Online directories are either paid or free, so if you are looking to build multiple links, consider setting aside a budget for it.
Being featured on directories (especially on a really good directory website) can drive relevant traffic to your website. If it is optimized, there is an even greater chance that these visitors could become customers or clients.
Obtain editorial links
Along with building awareness around your business or blog, editorial links can help boost your online presence and organic search rankings.
For example, high publication profiles such as The BBC Channel, The Daily Mail and The Huffington Post have a high “domain authority”. These sites are trusted by search engines and are identified as quality and reliable websites. The same concept applies to government and university websites.
When one of them publishes an article with a link to your website, this passes on some search-engine-trust to your website. Therefore, you blog, brand or business could now be regarded as “reliable” by search engines. This also strengthens your chances of ranking for your keywords.
Submit a guest post to a blog in a similar niche
You probably already know that guest posting is a great technique to build links to your site, as long as you follow the right techniques.
What happens with guest posting is that you contact the editor of a site with the hopes of publishing your content on their site. If their rules or guidelines permit, you could include a dofollow backlink. Make sure that whenever you submit a guest post, you think about the value of it to their readers as this increases your chances of getting published.
Another detail to look at when guest posting is having a user profile section. Not all guest posts will allow you to put a direct backlink within the content. Instead, some of these sites will only allow you to put a single link in the bio section or author section below your article.
Though this type of link may not be as valuable to SEO as the in content backlink, there is no doubt that setting an author section is useful in building your brand and allowing your readers to get to know you further, even if you are simply guest posting.
If the site’s readers find your published article compelling, they will most likely click the link to find out who you are.
Use images of infographic links
Content marketing does not always come in the form of a written article, press release or a short post. You can utilize photos or infographics too.
Every person who uses the internet is a reader. But there are some people who are more visually enticed as opposed to reading lengthy articles.
Using infographics is an efficient way to build backlinks. A good looking infograph can also effectively target shoppers or buyers who are interested in your products.
As a rule of thumb, backlinking should not concentrate on a specific type. You should spread out your backlinks on different websites with a high DA. And if you use these types of backlinks as decribed above, they will stimulate natural traffic to your blog or website.
Building a balanced link profile will take time. If you could find resources that can point out the kinds of links you need to build (like businesses that offer SEO reports), go ahead and use these resources. They will be a great help at build a scalable and sustainable strategy to make your website appear natural and well optimized.